About
Hi, I'm Sara Ann.
I've spent almost twenty years in event marketing, building experiences that make people feel something. UGC is the same job in a smaller frame: find the honest moment, light it well, and let the product live inside a real life. What sets me apart is that marketing background — I create content that feels authentic while still hitting the hooks, storytelling, product benefits and calls-to-action that support a brand's goals.
These days that life includes a very opinionated dog (or three), a Double Yellow-Headed Amazon parrot with a big personality, long drives to small towns, two published books, and the slow, hopeful process of starting a family through IUI. Brands hire me when they want content that sounds like a friend texting a recommendation — not a script being read.
My work lives across a few places: Sara Ann Straw Advisory for my executive advisory and speaking practice, and The Solo Travel Woman — the blog and podcast where 60K monthly visitors and 134.8K Spotify listeners follow the travel side of my life.
Every deliverable is filmed, edited and captioned by me, with usage rights sorted up front so your team can post the day it lands.

Right now
Building a family through IUI, renovating a lived-in home, and driving to small towns with three dogs in the back seat. That's the life brands get to live inside.
Books
Two books, two sides of my work

The Ultimate Guide for The Solo Travel Woman
The solo-travel playbook that grew out of the blog and podcast — planning, safety and mindset for women travelling on their own.
View on Amazon
The Experience Executive
A guide for event and experiential marketing leaders on building influence, owning the room and getting credit for the work you already do.
View on AmazonOn stage


I speak to marketing and events teams about content strategy, AI and storytelling — the same instincts I bring to every brand video I film at home.
Experience & coverage
- 2x published author
- 20 years in event marketing
- Solo travel features
- Historic home renovation series
- Seasonal home & decor hauls
- Pet & family lifestyle
Brand logos and named partnerships can be added here any time — just send the list.